Visualize Your Dream Art Business
Sometimes crafting an art business goal is too… big a goal.
Like, how are you supposed to claim an outcome without knowing how to get it- or if it’s even possible?
This the question so many of my art coaching clients have when figuring out a goal to grow their art business. It’s why I do these workbooks that help you shape what you are making.
If the bigger question of, “WHAT DO YOU WANT IN AN ART BUSINESS? WHAT ARE YOU BUILDING?” has you feeling like you want to flip the worktable,
Then this workbook is for you.
It’s got over 60 smaller questions that help you shape an idea of where you would like to go with questions that.
ask you how you want something to FEEL
or what a specific vision for a very thin slice might be like.
GOAL PARALYSIS IS A THING.
The idea of a goal you can commit to is great, and it’s merits are well studied.
Like if you see the beacon shining over yonder, it makes sense that you can devise a way to get there, even if the direct route is unclear.
Buuuuut…. what if you get there and the beacon is further away?
What if it has legs and just keeps moving.
What if (gasp) you get there and realize it’s crap and you wasted all that time traversing the river of misery and mountain range of perseverance?
What if the only people who get there do it by luck?
And this is why goals are scary.
This is how a goal ends up looking like a weapon instead of an alluring, juicy vision.
“Make a goal, you say?”
(Primal instincts hand you another cup of coffee, a warm blanket and pull you ever so slowly back from the mouth of the cave).
“No Thanks. If I never make a goal, then I don’t have to suffer any dashed hopes. I never have to look like a fool. And I can say I acted responsibly.”
(Primal instincts curl you in its arms and starts purring).
Listen, here’s why I love goals.
In crafting a goal, you’ll not be thinking about a destination so much as you’ll be thinking about how you will feel.
You get to practice how you will be.
You get to cultivate the kinds of relationships you want to have.
You get to imagine yourself feeling that way, and being that way, and tell that version of you, “Don’t worry. I gotchoo. I understand the assignment.”
You get to enjoy the puzzle, the experience of the journey because you know what to look for along the way.
You start to see pieces come together of what you would like to make for yourself and you get to revel in your progress.
Now, don’t get me wrong. You’ll have just as many problems then as you do now.
But you get to choose that too.
You get to trade the boring old problems you have now like not having enough money- and not feeling 100% about how to sell your art.
You get to exchange those for other problems…. like…
“What new direction should I take- there are so many options?” or
“Gosh it’s hard to manage my non-profit, my art business, and my family while I’m over here for the season at the Venice Biennale.”
A goal can feel delicious, warm, and welcoming.
Not sure what your goals for your art business are?
No problem. There’s no rush.
